This semester has been a great one. I have both met a lot of new people and learned many things that will benefit me in my future career in the sporting world. We have learned about how the globalization of sport impacts and is impacted throughout the world.
The one thing that really stood out to me and interested me the most this semester is when Octagon came to our classroom to talk. This was really interesting to me because this was something I am interested in doing as a career. It was amazing to see the money involved in the events that they help create. It was shocking to me that he said he has had companies come and ask for them to draw something up and come up with a marketing plan and they say we have no budget and the sky is the limit. The amount of sponsors that strive to get their product out in the public by using sport was also hard to believe. This was a prime example of how globalized sport has become. It is so large that companies are using it to spread their brand around the world.
Another part of the semester i enjoyed was looking back on former athletes that we used to watch when we were young and even those who came before us and see the impact they have had on different sports because of their accomplishments. To deeply look at what Tiger Woods has done to the sport of golf both positively and negatively. The importance of the move to the U.S for Gretzky and how he grew the sport of hockey. And also how the Jordan brand is still increasing even though he hasn't played a game in a decade.
I have learned a lot from Dr. Spencer and would take her class again and would recommend it to everyone interested in sport.
No comments:
Post a Comment